What is a Blog?
It's a word used by millennials and those active in the marketing world but what actually defines a blog? A blog, the shortened version of the expression 'weblog' is a website that publishes a variety of both formal and informal texts that involve written content that take the form of personal reflections, comments, videos, and photographs. The most popular and visited blogs are news or popular-culture related blogs and on the whole, they are mainly a mixture of factual information and opinion writing that allow the writer to connect between the reader and eventually, build a following.
Why Start a Blog?
The online world is growing and more people than ever before are online. There is no time like the present to start a blog, however, there is no one definitive reason that someone would start to write one. The majority of the time, writers want to share their thought and ideas with like-minded people. The greater following you build, the more likely it is that you will be able to make money from your blog. In addition, blogging is a great way for you to share your story and help people all over the world to identify with your journey. Blogging allows you to teach people about your experience as well as learn from others. Finally, it allows you to market yourself or your business in a specific way. If you are looking for recognition in the field that you're writing about then a blog is a fantastic way to start.
Blogging has become one of the quickest and most effective ways to spread information online so, what are you waiting for? With our easy-to-follow steps, you'll be blogging in no time!
Step 1: Chose a Name. Ensure that your name reflects your blog's focus and the way that you write. The perfect blog name should give the reader an insight into what you generally write about. If you don't have anything in mind just yet then hobbies and passions are a great place to start. Baking, fashion, current affairs and sports are all great examples of topics that people love to read about. On the other hand, you could make your blog something more personal. It could include your day to day activities, or act as a platform for you to deal with difficult events that you are trying to overcome. Whatever the topic, your name should reflect it. That way, you can attract like-minded users to your blog at a mere glance. If your blog is more personal than we recommend having your name somewhere in the title but that is up to you. Once you have a name, it is important to see if your domain name is still available. The domain name is the web address that people enter to reach your site. For example, if your chosen name 'catworld' is taken, then try 'mycatworld' too. When writing meets the internet, you need to be flexible.
Step 2: Register Your Blog. Getting your blog online can seem intimidating for some but it doesn’t need to be! In order to get your blog on the world wide web, you will need blog hosting and blogging software which usually come together. Wordpress is the most common blogging software amongst new bloggers because it offers a huge range of design options, it’s simple and easy to use too. We recommend going for a clean-cut layout to avoid people moving away from the all-important content due to an overly-fussy background. In addition, if you decide to choose a theme then you must make it relevant. For example, if your blog is about your baking endeavors then it's best to avoid a soccer theme! The design of your blog makes it easier for you to both draw in and retain traffic. Finally, it is important that you add links to social media platforms too as this will allow readers to interact with you and maybe even add a picture of yourself to the side to give a face to your writing.
Step 3: Social Media and Creating Shareable Content. It's important to be active on social media in order to promote your blog. There are two parts to this step and they come hand in hand. The first is being active on social media platforms such as Facebook and Twitter as these are great ways for your content to become viral. This allows you to share your blogs on platforms where you already have a following and what's more, your friends will also have the option to share your writing which will help to widen your reach. When you start sharing your blog posts on your social media channels you will need to keep in mind that these pages are an expansion of your blog and therefore your brand. Try and post relevant articles and pictures on your social media pages to attract other like-minded people to your blog too! The second part of this step is to create shareable content which are articles that cause people to click share. They are articles that a huge amount of people relate to for their realistic comedy value or simply their relatability. For example, if you are writing a baking blog you could write a post listing the top 10 things you should never say to a baker.
Step 4: Making Money and Affiliate Links. Once you put the hard effort into creating high-quality content then making money is easy! This step is definitely not a must however if you've worked hard to build a thriving blog then why not give yourself a financial reward in response? If you have a substantial following then you can sell advertising space on your blog. By using Google Adsense you will be able to make money through advertisements. Google Adsense will find the advertisers for you, all you need to do is place code on your blog to start running the adds. If you want more control over what is advertised on your blog, why not write about relevant products and add links to where you can find them. By using affiliate links, you can earn commission on products purchased through your blogs such as clothes or kitchen utensils simply by writing about them!
As you have seen, writing a blog isn't as difficult or intimidating as you may have thought. By following these four steps on how to start blogging, your blog should be up and running in no time. Although these steps will help you to get your blog up and running, having a blog is a never-ending journey. Aside from our suggestions, the more time you spend on your blog the better! This will help you to establish and attract your ideal readers, create a genuine rapport with your followers and on the whole, feel fulfilled with the work that you have produced. Finally, don’t forget to dedicate time to research. In order to stay at the top of your game, you need to be an expert in your field to keep up to date with relevant news stories and other top bloggers in your market!