Lyft Acquires Motivate, The Largest Bikesharing Operator in the U.S.

By Paula Bright — Published July 04, 2018

Lyft Acquires Motivate, The Largest Bikesharing Operator in the U.S.

There is no denying that ridesharing is a concept that has taken the states by storm with companies like Lyft and Uber changing the way that people chose to travel.

However, although these companies may have started out with cars, recent business moves indicates an interest in expanding to encompass bicycles too. San Francisco-based Lyft have recently become pioneers in the expansion of ride sharing firms by acquiring Motivate, the largest bikeshare operator in the U.S., reportedly for $250 million, a move that they claim will allow them to "revolutionize urban transportation."

Although the name Motivate may not ring any bells, if you U.S.-based then its bikesharing services surely will. New York's Citibike, Washington D.C's Capital Bikeshare and Boston's Blue Bikes are all services provided by Motivate. What's more, they also currently operate bikesharing services in Chicago, Oregon, New Jersey and Ohio and according to data recorded in 2017, they are responsible for almost 75% of the 35 million bikeshare rides that took place that year.

Lyft co-founder and President John Zimmer recently stated that "Lyft and Motivate have both been committed for years to the same goal of reducing the need for personal car ownership by providing reliable and affordable ways to move around cities." He later went on to mention how the acquisition of Motivate "will accelerate our collaboration with cities and deliver even better experiences to our passengers and riders."

Although Lyft have acquired the largest bikeshare operator in the U.S., they are not the first rideshare company to encompass other modes of transport in their services. Uber made a similar deal in April by acquiring Jump bikes (NYC-based), after they partnered for a short trial period.

We have seen a dramatic increase in bikesharing services throughout the States, a fact that has also turned the heads of both Lyft and Uber. It is clear that both of these rideshare firms are determined to gain more control of transportation options that could pose as a future threat to their businesses.

Although there are no official updates as to how exactly this partnership will work, there is a firm possibility that pick-up and drop-off zones will also involve the possibility to switch from a car to a bike and vice versa.

Trial schemes in Baltimore are currently well under way so watch this space for more updates!

 

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