"Crazy Rich Asians" Exceeds Box Office Expectations

By M. Russo — Published August 20, 2018

"Crazy Rich Asians" Exceeds Box Office Expectations

"Crazy Rich Asians" defied expert predictions with massive sales over its opening weekend. The romantic comedy made an estimated $25.2 million at the box office this weekend and has made $34 million over its five-day opening. This far surpassed what industry experts forecasted for it to bring in $25 million over five days. Additionally, it is the first romantic comedy in three years to generate more than $20 million upon opening. The creators of the film are said to have turned down an offer from Netflix in favor of a theatrical release instead.

The Warner Brothers film is the first major film with a predominantly Asian cast since "The Joy Luck Club" came out 25 years ago. "Crazy Rich Asians" is based on the 2013 novel of the same name by Kevin Kwan.  It follows the love story of characters Rachel and Nick, as they travel to Singapore, where Rachel discovers her boyfriend's family's immense wealth.

source: YouTube

"Crazy Rich Asians" features established Asian American actress Constance Wu and breakout star British-Malaysian Henry Golding. Other stars include Michelle Yeoh, Ken Jeong, and Awkwafina. The film scored rave reviews from critics and audiences alike, with a 93% favorable rating on Rotten Tomatoes.

The film received a lot of media buzz leading up to its opening. Many Asian-Americans see it as a watershed moment. It is being compared to how "Black Panther" defied expectations earlier this year, shattering the idea that films about minorities don't sell. According to a July study, only 4.8% of the top 100 films of 2017 features a character of Asian descent who had a speaking role. Paul Dergarabedian, the senior media analyst at comScore, said, "Hopefully this is another signal to Hollywood that diversity and inclusion is good business."

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